So you’re ready to hire, congratulations! As a matter of fact, so are millions of other companies right now.

There are currently more jobs on the market than there are candidates searching for new positions, so they really have the opportunity to take their pick. But, don't worry! There are a few easy steps you can follow to ensure the job you are offering is as competitive as possible.

Who else in your area is hiring?

A quick search for your job type in your area on the most popular job boards will show you other companies hiring right now. This will give you the most accurate and up-to-date idea of what people around you are offering their candidates. Now, let’s talk about what information you should really dive into when checking out your competition.

3 key things candidates are looking for are:

  • Salary (If a candidate includes a salary range filter when searching for jobs, and your ad doesn’t have salary listed, your ad will never populate in that candidate's search)

  • Remote Positions (There are a quarter of a million remote jobs open right now in the US. And just like not listing a salary, by not offering a remote opportunity, candidates may never even see your ad.)

  • Flexible Schedules (Many candidates are looking for positions that allow them flexibility, such as earlier or later start times, so they can continue to take care of their families.)

Are you offering a competitive salary compared to other companies and agencies in your area? Are they offering remote work or flexible schedules? Check out all of the filter criteria that are available to candidates as well, just to get a better idea of what they might be searching for.

Other things to consider:

Paying for Licensing! Insurance is a recession-proof industry, which means many of the people licensed for insurance are already employed. Meanwhile, many front-line workers such as people working in retail, hospitality, or the restaurant industry are experiencing pandemic fatigue. They're beginning to look for new careers that allow them to work remotely or in a Covid-safe office and offer more stability and long-term growth opportunities. (This results in an enormous pool of untapped potential candidates!)

Offer additional perks! If you aren’t able to offer health benefits or typical benefit packages, get creative with it! Other things candidates may consider, even over salary or benefits, include:

  • Sign-on or hiring bonuses

  • Employee referral bonuses

  • Remote Flexible- give employees the option to work remotely a few days a week if you aren’t comfortable with a fully remote office.

  • More Paid Time Off

  • Pay or Reimburse for designations or additional industry-specific courses.

However you choose to stay competitive in your market, IdealTraits is excited to help you identify your ideal candidate!


If you have any additional questions regarding this article please feel free to reach out, we are here to help.

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